Target Press Release
“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell wrote in a note to employees. “You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.”
Target is the first major retailer to make such a permanent move during the pandemic, and its decision could push other retailers to follow in its path, says Ken Perkins, president of Retail Metrics a retail research firm. He believes retailers are also looking at whether it’s worth spending money on labor and other costs to open on Thanksgiving when shoppers are turning more to online shopping and away from physical stores.
“With all these online shopping opportunities, is it really necessary to open on Thanksgiving?”